On Seth Godin’s blog, he points us to a fantastic and risky marketing strategy: Saturn will offer test drives of their competitors, the Toyota Camry and Honda Accord while trying to sell the Saturn Aura in the midsize car division.
What if there was a way that we (the Church) could show the remarkable difference a walk with God makes in one’s life as compared to a life without God? Oh wait, we can! 🙂
Our toughest challenge is just getting people into our showrooms (our gatherings, our communities, our homes, and ultimately into our lives) and then becoming people that they respect/appreciate and perhaps even see as trustworthy to share what we have found in Jesus.