Will “Casket” Be on During the Super Bowl?

I am pulling for the Saints in what I hope will be a high scoring and entertaining Super Bowl this weekend.  How about you?

What I’m most excited about is the possibility that my friends from Mosaic might have their Doritos commercial on during the Super Bowl!

If you haven’t heard the story, read this fantastic article by Patti below!

By Patti Townley-Covert
Special to ASSIST News Service

LOS ANGELES, CA
“Bury me with a beer and cigarettes.” That funeral request, made by Gabe Trevino’s grandfather, inspired “Casket,” one of the finalists in the Doritos competition for a Super Bowl commercial.

For years Erwin McManus, a passionate storyteller and pastor of Mosaic in Los Angeles, has been challenging people to develop their creativity. He also encourages an outreach style that engages people, who do not know Jesus, in the areas of their interests. So, when Kevin T. Willson heard about the Doritos contest, he mentioned it to his pastor. Because Erwin had recently started Boy and Rocket Production Company, they decided to enter their first “create-a-commercial” competition and began pulling together a team, primarily from Mosaic, that included Gabe. Out of twenty-five original ideas, his real-life experience captured their imaginations.

In their entry for the fourth annual Doritos “Crash the Super Bowl” challenge, the “deceased” planned his own funeral so he could lie undisturbed in a casket while munching Doritos and watching football. But the service doesn’t exactly go according to plan. A humorous upset catapulted this commercial into the top six finalists and gave its creators $25,000.00 plus tickets to Super Bowl XLIV. From a luxury suite at the Sun Life Stadium in South Florida, McManus and Willson (the Casket’s director) will watch the New Orleans Saints face off with the Indianapolis Colts on Sunday February 7th. That’s also when they’ll find out if their commercial made it into the top three. If it does, “Casket” will be aired on television during the game.

That distinction would signify that this team reached their goal. “We

After a football fan fakes his own death to get out of work, his coffin and picture take center stage at the funeral

wanted to do something so inspiring, so high-quality, and so creative that we would earn the right to be heard,” said McManus.

The author of many books, including Wide Awake and Soul Cravings, he believes that “the imagination is God’s gift of creativity to humanity. It is the one way you can see the ideal, go places you’ve never been, step into experiences you’ve never known. In your imagination you have unlimited resources, unlimited capacity, unlimited range of influence. In some ways, in our imaginations we are most like God.”

He adds, “Unfortunately the material for our imagination is primarily filtered through our hearts. When our hearts are separated from God, our imaginations can move to tremendous corruption. But when our hearts are joined to God, our imaginations can be the birthplace of the dreams of God for our lives.”

Very much alive, the ‘deceased’s’ enthusiasm upsets the casket, exposing the extent to which he went to fulfill his fantasy. A friend (and ‘mourner’) tries to cover the scheme, by jumping to his feet and proclaiming, ‘It’s a miracle!’

“Casket” is simply a tool for initiating relationships with individuals who might not otherwise be interested in finding out more about biblical faith. By using football, Doritos, and entertainment to stand on common ground, people can see creativity in action.

Using this poplar medium also demonstrates McManus’s belief that “the church can become the place where the great artists of our time paint their first strokes and great musicians sing their first notes. The church can become the place where the great thinkers and the great scholars and the great writers emerge. The church can become the environment where the future’s poets and film directors, dancers and doctors, grow up in community and learn that their talents are a gift from God.”

This commercial is a first step in what McManus and Willson hope is a much bigger journey. They want to do even more “to inspire people to faith.” Should their commercial finish in the top three, the cash prize (up to $1,000,000.00) could certainly help.

For a behind-the-scenes look at “Casket,” go to www.voteforcasket.com. To see the commercial, go to the Doritos site.

You may have seen this article on the front page of Yahoo News:
LA megachurch hopes to win Super Bowl ad contest

Unfortunately, the writer and/or guys they interviewed outside of Mosaic gave them 3 false impressions.
1. We’re not a megachurch.
2. Mosaic did not actually make the commercial, but most of those who did met and serve at Mosaic.
3. The story is definitely not a light-hearted spoof of the resurrection of Jesus.

Erwin was asked by the AP: “What is the subliminal message of the commercial?”.
He responded: “Eat Doritos.”

Check out “Leadership Advance: Breakthrough & Creativity” for more of that conversation.

I guess any publicity is good publicity?! 🙂

Did you see the commercial?  You think it has a chance to make it onto the Big Game?

Showing 2 comments
pingbacks / trackbacks
  • […] In an interview with an AP journalist concerning the Doritos commercial Erwin and his company created, Erwin was asked: ‘What is the message of our Doritos commercial?’ Erwin responded: ‘Eat Doritos! No subliminal message. We do believe though that creating something beautiful gives us the right to be heard.’ The AP journalist asked: ‘You really believe that?’ Erwin answered: ‘I’m talking to right now aren’t I?’ (For more on the Doritos story, go here). […]

  • […] In an interview with an AP journalist concerning the Doritos commercial Erwin and his company created, Erwin was asked: ‘What is the message of our Doritos commercial?’ Erwin responded: ‘Eat Doritos! No subliminal message. We do believe though that creating something beautiful gives us the right to be heard.’ The AP journalist asked: ‘You really believe that?’ Erwin answered: ‘I’m talking to right now aren’t I?’ (For more on the Doritos story, go here). […]

Free Consultation

If you're interested in a free 30-min consultation with me, simply fill out this form and I'll contact you!

Not readable? Change text. captcha txt