5 Big Ideas to Drive More Good by Mary Beth Westmoreland

Mary Beth Westmoreland

Mary Beth Westmoreland serves as the Chief Technology Officer at Blackbaud.
According to their website: “In both 2019 and 2017, Mary Beth was named one of the Top 50 Most Powerful Women in Technology by the National Diversity Council – a definitive list that honors the most extraordinary female leaders, influencers and achievers impacting the technology industry.”

Joining Mary Beth were several others including the following:

Big Idea #1: Connected Platforms break down barriers

For example, removing barriers between the finance team and the fundraising team can help your team communicate better to donors.

Ben Wong of Blackbaud

Expanded cloud solution for faith communities helping them connect their community with a consistent user experience, shared data, and leading-edge cloud innovation. For example, managing small groups, kids check in, fundraising, and community interaction all with one integrated system using blackbaud and partner companies.

This can help us work smarter not harder.

Technology will transform connection at your organization. The key is that we operate more collaboratively as well.

Microsoft now gives 10 free licenses and 75% off other licenses of Microsoft 365 to any 501c3 organizations!

Big Idea #2: Your software should be all about you.

For example, when Disney World is crowded in a particular part of the park, they send a mini-parade through that section

Kevin McDearis

For more, see www.blackbaud.com/info/discovery.

Blackbaud now has online and mobile giving.

Start with end users in mind, research, and create a feedback loop for continuous improvement.

Big Idea #3: Artificial Intelligence isn’t enough.

AI without expertise is just a distraction.

Intelligence for Good = big data + analytics + expertise + AI

Blackbaud’s Intelligence for Good™ Named Best AI Innovation in Charity

AI can help make progress “automagically.”

  • Find your best prospects before they walk through the door.
  • Cyber Security
  • Regulations Compliance

Big Idea #4: New influence Needs New Thinking

“New power operates like a current, made by many, open, participatory, and peer-driven.” -Jeremy Heimans and Henry Timms

In today’s landscape: networks are the new currency.

For example, CarsonKing asked for beer money on a Saturday with a sign at College GameDay. He was so overwhelmed by the amount of money given that he bought one case of beer and then donated the other $6000. Word got out and now over $3 million has been donated to Iowa’s Children Hospital from his sign.

83% of people completely or somewhat trust the recommendations of friends and family. – Nielsen Research

66% of people trust individual opinions posted online. – Nielsen Research

93% of donors who support a peer-to-peer event through Facebook are new to the organization they are supporting. – Facebook

Donor Advised Funds are growing tremendously!

Big Idea #5: Every Moment Matters

There will be 41 billion devices connected by 2025!

Technology can transform a moment of opportunity into a moment of connection and impact.

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